Cintell

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A Framework for Optimizing Personas

Cintell

Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. Fully Optimized – Although most organizations have not fully optimized their use of personas there are many things we can learn from those that have reached their full potential. The framework has four stages.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. To find out how Cintell can help you achieve full optimization, request a meeting with us. Here are 17 things the top performers do really well.

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The Right Customer at the Right time

Cintell

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. Finding the right customer. The right place is as much about being found as it is finding someone.

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A Guide to Optimizing Customer Communications

Cintell

That’s why the key to optimizing your customer insights is through leading BI tools, such as customer intelligence platforms. The post A Guide to Optimizing Customer Communications appeared first on Cintell.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

Pat recommends using web content optimization tools to accelerate the buying process by aligning to persona, increase SEO results by using keywords associated with persona challenges, and by identifying prospective buyers through site behavior and dynamic content. Related, download Cintell’s new persona optimization framework.

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How Marketers Use Data to Develop Personas

Cintell

It is likely a matter of maturity in the persona optimization process – for some organizations, this is a helpful starting place. Download the persona optimization framework.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

Optimization is a must and personas generally don’t change too dramatically over a short period, but it’s important to revisit them on a regular basis. Ultimately, marketers and their organizations need to invest in developing and continuing to develop the skill-set of their team for optimal results.