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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy? Data sharing.

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Scanning the faces that scan the mobile screens

Martech

It’s AI had been trained on close to one billion frames. The algorithm in turn was trained by using these annotations, Kalehoff explained, yielding over 90% accuracy. The potential for Realeyes to work on the mobile platform intersects with the explosion of social media, and in this realm the app is agnostic.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Increased pay and bonus incentives have contributed to employees’ decisions to leave their employers, but MIT Sloan’s data suggests that the biggest factor by far, is the toxicity of many employees’ working conditions. Few current trends in the world of work have attracted attention — and speculation — quite like the “Great Resignation.”

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The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

Mobile marketing uses any and all digital, social, and related content marketing channels to reach an audience via their mobile devices. Social Media. Not only is social media enjoyed on mobile at least as much as it is on PC, but some social networks are designed for mobile. And marketers need to adapt.

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Top 10 Best Bulk Emails Services in 2023

Optinmonster

You need a system that’s easy to navigate and train people on. Some will even have advanced features such as dynamic content and conditional logic. But how do you choose from the multitude of options out there? In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads.

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13 Ways Agile Content Marketing Benefits B2B Enterprises

Valasys

Clearly, documentation in terms of content marketing is beneficial only if the marketers incline their endeavors for increased conversions or else associating murky goals with content creation doesn’t help the cause of agile content marketing. The Framework of Agile Content Management.

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12 Key Questions and the Answers You Should Expect When Choosing the Right B2B Sales Data Partner in 2024

SalesIntel

This article explains top 12 questions you should ask yourself and any potential provider, as well as, the answers you should expect when choosing the right B2B sales data partner in 2024. Let’s get started. Can you define the size of your ideal customer profile? You might call it your relevant market or your sales addressable market.)