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Iterable Offers Mid-Size B2C Marketers Powerful Campaigns in Outbound Channels

Customer Experience Matrix

This can be combined with exceptionally powerful multi-step workflows, including rarely-seen features such as converging paths (two nodes can point to the same destination) and parallel streams (the same customer can follow two paths out of the same node). It builds powerful outbound campaigns in email, SMS, and mobile apps.

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Are You Managing Your Leads Effectively?

PureB2B

Get Permission. Ensure that you establish permission to send those emails and messages. Use a Multi-Channel Approach. Send them an email, direct mail, or even an SMS. This will help you channel your efforts to prospects who are ready to buy. The 7 Principles of Lead Management. Give them a way out.

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Are You Managing Your Leads Effectively?

PureB2B

Get Permission. Ensure that you establish permission to send those emails and messages. Use a Multi-Channel Approach. Send them an email, direct mail, or even an SMS. This will help you channel your efforts to prospects who are ready to buy. The 7 Principles of Lead Management. Give them a way out.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games. Multi-channel Metrics. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect.

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Customer Engagement Software for Small Businesses

TrustRadius Marketing

An all-in-one solution covering support, multi-channel engagement, and customer relationship management could be the answer. Permission-based access also lets individuals add private comments to more nuanced tickets. Service level agreements provide another layer of cybersecurity to your channels.

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Improving Business Productivity with Marketing Automation

Webbiquity

Automated marketing email sequences can also be used in multi-channel campaign programs. Such cross-channel campaigns can be executed through a combination of push notifications, SMS (with permission), and emails. This ensures customers can easily reach the company with inquiries.

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Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Adobe Experience Cloud Blog

They’re chasing consumers—who own 132% more devices and access 389% more apps than they did five years ago—across all channels, and consumers sense the desperation. Marketers need to explore focusing their energies on channels that maximize engagement, like Facebook Messenger. Consumers want marketers to stick to just one channel too.

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