podcast 
Vidyard
SEPTEMBER 19, 2018
Without one, you’ll spend the rest of your days chained to your desk (but hey, at least you’ll get caught up on your podcasts right?). Custom attributes are a way of tagging your videos with different classification to create a general set of rules based on viewing activities. So, what are custom attributes?
The Point
APRIL 23, 2020
Lead to MQL) and identify emails or even entire tracks that might need a refresh. Create a podcast. One silver lining of the current crisis is that the standards for production values on videos and podcasts have shifted. Are the assets categorized or tagged and easily browsed by topic or asset type?
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PathFactory
JULY 3, 2019
I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. Several years ago when I looked up the content that our customers were seeking to activate to get their buyers to engagement, it wasn’t very well tagged, to be honest.
Golden Spiral
SEPTEMBER 16, 2021
And because each of these marketing automation software packages comes with a heavy price tag, you’ll want to be sure you make the most of your purchase. For example, this workflow above for a B2B SaaS company is geared toward MQLs. A prospect is automatically enrolled when they are marked as an MQL. Map Your Content.
Metadata
JULY 13, 2021
The Metadata price tag is well worth the outcome, but only if you have the ad spend to support experimentation. You know how you always hear the same Ziprecruiter ad read on every podcast you listen to? We wouldn’t spend 40% of our ad budget on a platform, and we want what’s best for you. It freaks customers out. Don’t believe me?
Hubspot
FEBRUARY 5, 2020
Our POV mix includes thought leadership articles, brand videos, social content, speeches, and editorial podcasts. As Kieran Flanagan, HubSpot's VP of Acquisition has argued, the PQL is what an MQL promised to be but never lived up to. Airtable : for content tracking and tagging. Advocately : for enabling customer advocacy.
Metadata
DECEMBER 8, 2021
You can measure scroll depth in Google Analytics with some light set up in Google Tag Manager. This tag stays with the Lead/Contact record and makes it easier for you to see which campaigns lead to more opportunities (and revenue) than others. What are the cost-per-Lead and cost-per-MQL? 25%, 50%, 75%, and 100%).
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