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The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. Where SEO and PPC Differ.

SEM 28
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The Website Redesign Guide for Search Engine Marketers

QuanticMind

The following steps will help minimize any negative impact that the project might have on your SEM efforts, and ensure your hard-earned SEM accomplishments aren’t lost during or after the redesign. Unless you run a one-person microsite, there’s too much work for one person to manage. Set Up PPC Campaigns. Content creator.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. You can also avail of other digital marketing services like SEO, SEM, email marketing, and more. Truelogic is a Philippines based agency specializing in SEO, content marketing, PPC, social media, and reputation management.

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Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.

SEO 20
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SEM & SEO & PPC & CTR. Social Media is Simpler Than You Think , March 29, 2010. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. Business Blogging. Optimization. Statistics.

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SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

SEM is just the opposite; the labor cost of adding a single new keyphrase to an SEM campaign is negligible, but there is a cost for each resulting click. Depending on factors like the the difficulty of SEO-ing for a particular phrase and the per-click cost, PPC clicks can sometimes be less expensive than those "free" organic visits.

PPC 20
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Briones R.I.P. 3 Ways Facebook is Killing Your Website [link] #sm #smm #sem #scrm #marketing #advertising #seo [link] Ed Borasky 3 Ways Facebook is Killing Your Website | Convince & Convert [link] [link] G.