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What Is B2B Social Media Marketing?

KoMarketing Associates

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. While not likely a large part of the A/E/C marketing budget, PPC can be helpful for boosting thought leadership pieces and increasing traffic for hard(er) to rank pages like office locations.

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Inbound Marketing & Marketing Automation

LeadSloth

Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Message for Marketing Automation Vendors.

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What Determines Success for B2B in the Online World?

EMagine B2B Blog

In the world of the consumer, it is easy enough to judge success with your online marketing efforts. Traffic is not your most important metric. SEO and PPC are fine for increasing traffic. To put it plainly, success=sales. Even more obvious is success for eCommerce sites. Success+checkout thank you message.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities.

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Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Adobe Experience Cloud Blog

I got into marketing from the creative side, because my background includes writing, design and Web development. That mix continued throughout my time at the Industry Standard, my work on B2B publications for sales and marketing execs, in communications agencies and consulting projects, right through to today with the MECLABS Group.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. SEMrush’s strength lies in its ability to provide detailed insights into the strategies used by competitors, including their search traffic, backlink profiles, and advertising activities.