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5 Steps to Kickstart Your Account-Based Marketing Program

Adobe Experience Cloud Blog

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. Here are five ways to overcome ABM challenges and kickstart your program: 1. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. Gain Full Company Support .

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

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NEASC Best Practices for Electronically Offered Online Degree and Cert. Programs - Delhi Computer Information Systems (CIS) - Confluence

Buzz Marketing for Technology

Best Practices for Electronically Offered Degree and Certificate Programs. For the regional accrediting associations they constitute a common understanding of those elements which reflect quality distance education programming. Electronically offered programs both support and extend the roles of educational institutions.

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What Do Marketers Need To Make The Most Of B2B Intent Data?

NetLine

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

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Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller

Adobe Experience Cloud Blog

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Your knowledge of email marketing is very impressive.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do a full audit that determines your best sources of leads, traffic, and page views.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.