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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

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Marketers Should Prepare for Sluggish Growth and Continued High Inflation

B2B Marketing Directions

Since the beginning of this year, the Federal Reserve Open Market Committee has raised the target federal funds interest rate 2.25%, and it has recently started reducing the size of the Federal Reserve's balance sheet (which tightens financial conditions). Note: Many economists say the long-term sustainable growth rate of the U.S.

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

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[Deep Dive] An Updated Outlook for the U.S. Economy

B2B Marketing Directions

Again After enduring two years of pandemic-induced tumult, most marketers undoubtedly hoped that 2022 would provide benign and predictable business conditions. As I am writing this in April, it's clear that marketers' hope hasn't been fully realized. Consumer Price Index (all items, not seasonally adjusted) - 8.5%

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Importance of a Strategic Marketing Plan: Lessons from SayFix

LeadSquared

Eventually, a much crowded market and a few unfavorable conditions made them halt, rethink and retract. But, for Sayfix, this was a considerable short term success. Besides, they began to lose a few customers due to pricing issues, since their clientele were receiving the same services elsewhere, for lesser prices.

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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

At the same time, there’s massive churn happening across the industry in terms of personnel. As to how these changes will impact their advertising businesses, there’s a whole lot of uncertainty—both in the short and long term. In many instances, they're not finding that new content in linear right now.

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The importance of revenue management

Ledger Bennett

But rather selling the right product or service to the right customer at the right price to benefit your business. To combat potential lost opportunities, management might slash room rates by 50 percent to motivate bookings for Thursday; or may keep the prices at the current level in case only one room is booked rather than two.