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How Marketing Automation Can Enable B2B Growth

PureB2B

One of the biggest manpower and resource savers is marketing automation. With automation, your employees can be freed of mind-numbing tasks that shackle them from focusing on the more important aspects of their job. The benefits of deploying a marketing automation strategy are clear to those who have used them.

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How Marketing Automation Can Enable B2B Growth

PureB2B

One of the biggest manpower and resource savers is marketing automation. With automation, your employees can be freed of mind-numbing tasks that shackle them from focusing on the more important aspects of their job. The benefits of deploying a marketing automation strategy are clear to those who have used them.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. What Can You Do?

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Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. For example, someone searching for “marketing automation” is likely at a much different phase in the buying process than someone searching for “the best marketing automation software.”.

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How to Get Your Internal SMEs to Write for Your Blog

BenchmarkONE

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. Doing so will help you dive into each specific topic more and identify the best internal SME for each.

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B2B Social Media Marketing: Focus on leads, not likes

markempa

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost.

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6 Examples of Really Effective B2B Marketing Growth Hacks

The Marketing Blender

Our Services. . 6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. See Our Work. .