Martech

JULY 16, 2021

Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability. Software vendors are no different, and who wants to get stuck with an unsupported product?

Marketing Automation Services 126

Marketing Automation Services Marketing Management Vendors Lead Ranking 126

Martech

JANUARY 21, 2022

ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. But how do you make sure you are choosing the right platform for your organization? If you find that one vendor doesn’t offer this “must-have” capability, it’s obviously not a fit.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

B2BMarketing.net

DECEMBER 6, 2023

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. This report lists all those vendors who can help marketers to run an ABM strategy. The post New!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Vendors ABM 52

Martech

JULY 15, 2021

Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Early in my career as an industry analyst, I noticed that some of the best web content and experience management (WCM) solutions came from lesser-known vendors. The myth of large-vendor stability. Yet, IBM was not alone.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Vendors 133

Martech

MARCH 7, 2022

Also, make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs? What makes this platform technically unique from all the others? What is your service reliability guarantee?

Digital Asset Management 94

Digital Asset Management Work Management Marketing Automation Services Marketing Management 94

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

KoMarketing Associates

MARCH 28, 2023

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Specifically, customer data platforms (CDPs) have become a barrier for marketers.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Work Management Marketing Management 117

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. How vendors differentiate on capabilities.

Marketing Automation Services 129

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 129

Webbiquity

AUGUST 4, 2020

A final, sometimes overlooked element, is your webinar technology platform. GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. Total reviews: 552. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Act-On

NOVEMBER 1, 2018

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching.

Marketing Automation Services 107

Marketing Automation Services Vendors Marketing Report Marketing Automation 107

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Dig deeper: What is a conversion optimization platform? Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following.

Marketing Automation Services 109

Marketing Automation Services Enterprise Management Work Management Marketing Management 109

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. Convertro and Adometry both import individual-level contacts across online and offline channels and use these with other data to estimate to incremental impact of each marketing message.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.)

Work Management 81

Work Management Marketing Management Marketing Automation Services Budget Programs 81

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. Improved lead conversion and ROI.

Marketing Automation Services 94

Marketing Automation Services Marketing Automation Work Management Automation 94

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Tips 116

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. That definition could apply to almost any system that delivers marketing messages, but the ABM Guide includes only ABM specialists. Many can also push messages to other channels via marketing automation or CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

JUNE 12, 2014

I recently did a study of the strategies of B2B marketing automation vendors. Some approaches definitely had better track records than others, but it’s important to recognize that the market has changed over time, so past performance doesn’t necessarily indicate future success. Most vendors used more than one strategy.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

AUGUST 21, 2015

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. I did look at every vendor shown in the graphic and each includes at least some marketing systems.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Martech

FEBRUARY 22, 2024

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Get MarTech!

Marketing Automation Services 110

Marketing Automation Services Paid Search Agency Marketing Management Tools 110

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Set some aspect of your budget aside – say 10% – for marketing experiments. click image for higher resolution) 2.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

The Point

SEPTEMBER 25, 2018

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. Our agency conducted a survey back in 2015 that scored marketing automation users a “C” in overall maturity, and little has apparently changed since.).

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Customer Experience Matrix

JANUARY 27, 2021

It’s easy (and correct) to see these deals as efforts to assemble comprehensive marketing suites. These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). Still a suite, but a different kind.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

JUNE 13, 2016

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising. billion acquisition of LinkedIn.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

SmartBug Media

JANUARY 13, 2020

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals?

Marketing Automation Services 93

Marketing Automation Services Marketing Automation Marketing Management Automation 93

The Point

FEBRUARY 18, 2020

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. You’d assume, therefore, that marketing automation maturity – the level of sophistication at which companies employ the technology – has improved. Click To Tweet.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Service, support, and training.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Customer Experience Matrix

NOVEMBER 19, 2011

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). Marketers have been doing such a bad job of selecting systems that they should forget their old approach and start from scratch. Forget the Past.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. With the right people, these tools can give well-crafted campaigns a scale otherwise impossible. Barriers to Marketing Automation Adoption What do Marketers think about Marketing Automation?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98