ANNUITAS
OCTOBER 27, 2023
Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. The AI Cloud analyzes behavior and activities and combines with meta-data and CRM data, to better identify target lists.
Bionic
APRIL 22, 2021
Media plans have to be broken into pieces because Strata has separate modules for different advertising channels – you use one module for ordering spot TV, another for ordering network TV, another for ordering outdoor/print, and yet another for ordering digital. Strata is known to be expensive and to lock agencies into long-term contracts.
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Customer Experience Matrix
DECEMBER 4, 2012
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees.
ClickZ
JANUARY 29, 2020
Marketers have more channels to monitor, from social media, to AI assistants, and more. Open marketing will be the only way to gather information and insights across all these channels. 30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights.
Heinz Marketing
APRIL 4, 2022
We don’t stick in one area, but leveraging the events channel to drive revenue for Keyfactor. Vendors were very big on replicating that in person feel virtually and I think we saw very quickly, it wasn’t the same. How authenticity drives engagement. What makes an overall marketing campaign successful. My name is Matt Heinz.
OutboundView
FEBRUARY 28, 2019
You’ll learn which topics and personas to lock in on, and focus your future efforts appropriately. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. Buyer Research. Who’s your buyer? Why is this an important distinction?
Martech
MARCH 30, 2022
But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. It’s comprised of a range of channels encompassing mobile, social, IoT, and more. Extensions and plugins that enable you to add functionality to your site and/or expand to new channels.
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