What is Customer Data Management (CDM)? Definition, Best Practices and Technology
Martech Advisor
OCTOBER 15, 2019
Using technology and software, the goal of CDM is to effectively deliver unique, personalized, real-time and channel-agnostic customer experiences. The omni-channel space has turned the spotlight back on data integration, versus data collection and storage. Today, consumers can interact with a brand across multiple avenues.
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