Infographic: The State of Marketing Automation Maturity
JUNE 29, 2015
Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. The post Infographic: The State of Marketing Automation Maturity appeared first on The Point.
Want Better Marketing Automation Results? Think Outside the Inbox
APRIL 27, 2017
When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. Marketing automation works, and it works extremely well.
Top 10 Marketing Automation Mistakes
JULY 21, 2016
It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Launching lead scoring too soon.
Marketing Automation Hacks
OCTOBER 4, 2016
B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology.
Online Marketing Automation
JUNE 16, 2014
The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM
Are Agencies the Future of Marketing Automation?
MARCH 3, 2015
It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises.
Marketing Automation is Lead Management
AUGUST 13, 2014
The post Marketing Automation is Lead Management appeared first on Salesfusion. Lead Nurture
3 Major Marketing Automation Misconceptions
JUNE 2, 2015
I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?”
6 Success Factors for Adopting Marketing Automation
JULY 20, 2016
Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. 4: Prepare your lead generation strategy.
Marketing Automation Consultation
JUNE 6, 2014
The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media
Marketing Automation and B2B Lead Generation Services
APRIL 26, 2017
Within the past few years, marketing automation has been taking the forefront of planning by marketing departments in companies around the world. The potential to transform the marketing process shows its ability to nurture prospects from the first contact through conversion.
Avoid these 10 Marketing Automation Rookie Mistakes
AUGUST 31, 2015
If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems.
Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
Customer Experience Matrix
APRIL 30, 2015
A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” This lead to enough questions about the data that it now seems worth a blog post on the topic.
5 Ways to Reactivate Lost Leads Using Marketing Automation
MAY 21, 2015
When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity.
Marketing Automation Platform, Salesfusion, Improves Lead Management for Highland Solutions
JULY 21, 2015
The post Marketing Automation Platform, Salesfusion, Improves Lead Management for Highland Solutions appeared first on Salesfusion.
These 6 Marketing Automation Statistics Show Where Marketers Really Are
OCTOBER 24, 2016
Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past.
Want to Do Marketing Automation? Do These 6 Things First
DECEMBER 13, 2016
Do they include launching a marketing automation program? But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. Marketing automation runs on data. Data quality has always been the bedrock of marketing. Marketing automation is effective, but it’s not magic.
4 Marketing Automation Must-Haves For Beginners
JULY 30, 2015
When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties.
Sales and Marketing Automation
JUNE 30, 2014
The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM
What is Marketing Automation?
JUNE 2, 2014
The post What is Marketing Automation? appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Techie Stuff
8 Steps to Guarantee Marketing Automation Success
JANUARY 28, 2016
EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions).
Top Tips for Increasing Marketing Automation ROI
APRIL 24, 2015
Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up.
Which (If Any) Marketing Automation Platform Is Right for You?
APRIL 17, 2017
Automation is moving into all aspects of our personal and working lives, from our appliances to our communications, to, yes, our cars. In recent years, automation has had a big impact on another endeavor ‒ marketing. Here it is, 2017, and we don’t get around in flying cars.
Marketing Automation is More Than a Fancy Email Machine
SEPTEMBER 12, 2016
Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.
Marketing Automation for the New Buyer’s Journey
APRIL 26, 2017
Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. Enter marketing automation.
4 Steps to Get Started with Marketing Automation
SEPTEMBER 22, 2016
But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? To get more leads. So they know what that lead cares about, and what to say.
Marketing Automation Simplified [Slide Deck]
NOVEMBER 14, 2013
by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Marketing Automation Simplified from Eloqua.
Why You Are Losing Leads by Not Integrating Events with Marketing Automation
JUNE 3, 2016
Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue?
The Best Marketing Automation Software
JUNE 11, 2014
The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking
Survey: Marketing Automation Users Score a “C” in Maturity
APRIL 8, 2015
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.
Mautic Offers Free, Open Source Marketing Automation
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.
35 Marketing Automation Stats to Make You Look Smart
NOVEMBER 14, 2016
What do marketers love even more than new tools? You have only to look at most marketers’ social media feeds to see it. We marketers just love our statistics. Especially, it seems, our marketing automation statistics. Here are 35 marketing automation stats to know and love and share and cite. Is marketing automation just a flash-in-the-pan kind of trend? Who uses marketing automation? Lead generation and lead nurturing.
Marketing Automation is More than Email
JUNE 13, 2014
The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media
Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation.
5 Key Differences Between Email Marketing and Marketing Automation
SEPTEMBER 26, 2016
You’ve started to gather a critical mass of leads. You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality.
The Importance of Marketing Automation in Your Modern Marketing Future
DECEMBER 9, 2015
We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Modern marketers will focus on their conversion rates in 2016. Marketing Automation
Adding Marketing Automation to Your Inbound Strategy
JUNE 19, 2014
The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing
3 Ways Marketing Automation Changed My Life
Modern B2B Marketing
FEBRUARY 24, 2017
Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. Before marketing automation, my database of leads existed in SQL tables.
The 14 Best Marketing Automation Tools
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) ” — Marketing Insider Group.
Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
MAY 2, 2016
True or False: Modern marketing departments are dominantly focused on demand generation activities? The lust for leads remains, but marketing’s role has always been broader, and it’s becoming broader still. Marketing is easy to overcomplicate.