New Report Reveals Strategies for Maximising Performance During Black Friday Cyber Monday Season
ClickZ
NOVEMBER 3, 2023
One key finding from the report is the importance of a full-funnel strategy for BFCM success, with CAC and ROAS improving to the greatest degree in Brand Awareness and Consideration, while Conversion ROAS is maintained. The report also identifies three main strategies for BFCM spending: November Ramp, In-Week Push, and Weekend Blitz.
Let's personalize your content