our-team 
SnapApp
SEPTEMBER 10, 2019
As marketers, your job is to deliver leads to sales that will ultimately turn into customers and revenue for the business. But when only 13% of MQLs convert to opportunities it’s no shock that B2B marketers rate generating qualified leads as their top challenge. Let’s explore some lead qualification techniques below.
SnapApp
AUGUST 1, 2019
As a demand gen marketer, you’re responsible for building a pipeline your sales team can turn into revenue. You send over MQLs based on forms completed, events attended, white papers downloaded, or some combination of activities that yielded the right lead score.
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ANNUITAS
JANUARY 19, 2022
Today, up to 80% of B2B decision makers prefer remote human interactions (or digital self-service) instead of in-person interactions. Your sales team has a limited window for meaningful conversations with your prospects. For more on this, read our guide to operationalizing go-to-market strategy around the customer journey.
Only B2B
APRIL 3, 2024
You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. billion (Polaris).
Zoominfo
JULY 28, 2022
In an ideal world, B2B revenue teams would run with lightning-fast lead response times, streamlined operations, and an aligned sales and marketing team. A sales funnel powered by volume and velocity is vital to stay competitive in today’s market. But can all of that be possible at the same time? Without a doubt.
SalesIntel
MARCH 14, 2024
Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives.
Inbox Insight
MAY 24, 2024
Understanding where your leads are coming from and how they are filtered is crucial for ensuring you receive high-quality contacts tailored to your business needs. You want leads that closely align with your target audience and have been pre-vetted for sales readiness. Clarify how personalized the process is for your specific needs.
Expert insights. Personalized for you.
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