Customer Experience Matrix

NOVEMBER 15, 2013

This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. So small businesses that want to market aggressively will probably find it insufficient.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Chris Koch

OCTOBER 22, 2010

We should care more about lead management automation in B2B marketing. It isn’t because the software for automating this stuff has improved, or because it’s available through the cloud so you don’t have to deal with those people over in IT. That’s why lead management automation is important.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Capstone Insights

NOVEMBER 26, 2019

Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. It helps increase lead conversion rates while decreasing the overall cost per lead. It also helps marketing become a more predictable and measurable revenue producing function.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Optinmonster

JULY 15, 2021

Do you want to put your WooCommerce email marketing process on autopilot? Email marketing automation tools can help you collect leads, schedule emails, and build a long-lasting relationship with subscribers. In this guide, we’ll show you the best tools in the market that automate email processes and deliver results.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

The Point

JUNE 16, 2009

According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009.

Lead Management 100

Lead Management Leads Lead Marketing Qualified Leads 100

LeadSloth

OCTOBER 18, 2010

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. The result today: too many Marketing Automation users use their expensive system as an email marketing tool.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JANUARY 14, 2010

The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

LeadSloth

OCTOBER 28, 2010

Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

NuSpark Consulting

NOVEMBER 7, 2010

I’ve been advocating marketing automation systems for quite awhile, because as a lead management company, we feel responsible for just not getting your company found on the Internet, but getting those prospects to become sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Nurturing 100

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. The Players and Coaches Take the Field Quarterback : The marketing team is the QB. Why football?

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. So there is data exchange on demand, but not a full bidirectional synchronization like in most of the more expensive lead management systems.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

AUGUST 17, 2009

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

The Point

AUGUST 14, 2009

DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. You can download a complete copy of the report, sponsored by Manticore, here.) Some of the survey’s conclusions are fairly predictable.

Manticore 100

Manticore Marketing Automation Automation Marketing Management 100

Customer Experience Matrix

JULY 20, 2009

The system does create emails for multi-step lead nurturing campaigns, although these are still sent by the external email serivce. Even here, selections can only be based on a handful of tracked Web behaviors and whatever custom tags the user has set up in Web forms.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Multi-language might open a larger market, at least until competitors match it.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 4, 2012

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. In particular, LeadFormix infers visitors' “intent” (i.e.,

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Inbound Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Aberdeen Group has published many studies related to marketing automation. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

LeadSloth

OCTOBER 26, 2010

There are certainly a lot of capabilities within marketing automation. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation. Tags: marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

Customer Experience Matrix

JUNE 16, 2010

Summary: here are some checklists to help select a marketing automation system. On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

The marketing automation space is exploding. And whereas the rapid emergence of flexible, easy-to-use, e-marketing tools is good news for marketers, choosing the right solution for your business can be a daunting process. Download the workbook to learn about topics such as: Competitive challenges facing marketing today.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Marketing Automation 48

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. rather than marketing automation. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

LeadSloth

SEPTEMBER 3, 2009

Marketing Automation is on its way to the peak of the hype cycle. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales. Pardot’s Secret.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. And please share your Marketing Automation “horror&# scenarios in the comments below!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Lead Generation. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. How to Replace a Marketing Automation System? But how much more time will it cost to manage the new situation?

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Adobe Experience Cloud Blog

MARCH 3, 2009

A quick post to share the news that Marketo Lead Management 3.0 Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0. Stay tuned for my thoughts on the five processes that really matter in a lead management solution. is now available!

Marketo 48

Marketo Lead Management Marketing Management Leads 48

Webbiquity

SEPTEMBER 7, 2010

If you start a lead nurturing campaign after reading this article l would be interested in knowing how it went. Alexandre Sagala is the co-founder of Alsamarketing, a provider of marketing automation software that helps marketers convert and nurture online visitors into customers. Share this on Bebo. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Adobe Experience Cloud Blog

MARCH 1, 2009

A few days ago I posted a link to the new IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation. Here are some of the links: Patrick Fetterman from Plex Systems wrote the ‘The Online Marketing Cycle and Marketing Automation Software’, Part 1 and Part 2.

Marketing Management 48

Marketing Management Marketing Automation Services Lead Management Resources 48

SugarCRM

DECEMBER 11, 2013

Learning Management. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. You’ve mastered the basics of your new marketing automation software. Posts: Related Tags crm systems. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Adobe Experience Cloud Blog

JUNE 20, 2010

With only two marketers, we were struggling to keep up with our growing database across multiple systems. We found that using our CRM to handle our lead management and reporting ended up creating more problems, such as duplication. How do I measure ROI benefits from marketing automation? Flash forward to today.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Automation 48

SmartBug Media

MAY 12, 2022

Email marketing. Lead management. Marketing automation. Engagement is the key to guiding someone through the buyer’s journey, and it’s vital if you want to keep that inbound marketing flywheel spinning and increasing in velocity. Email marketing. Marketing automation. Meta description.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105