Lead Capture Lead Management Marketing Automation Tagging 
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.
Lead Liaison
APRIL 13, 2023
Lead liaison recently unveiled their NFC scavenger hunt platform in early Q2 2023. The NFC system uses marketing signage with smart NFC tags that are programmed with their respective Waypoints. NFC tags can be programmed and re-programmed an “unlimited” number of times, making mistakes okay and easy to correct.
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Lead Liaison
AUGUST 21, 2018
The first step in planning for a marketing event is to come up with an event strategy, which should include a well-thought-out lead management process. Without this, you risk losing a lot of potential leads – leads who have seen your booth, spoken with your sales rep, and shown real interest in your solution.
SugarCRM
DECEMBER 11, 2013
Email Marketing. Drip Marketing. Nurture Marketing. Lead Capture. Internet Lead Capture. Lead Routing. Learning Management. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog.
Lead Liaison
OCTOBER 11, 2018
For example, our event lead management solution allows businesses to create and customize lead capture forms, prepare intelligent post-event workflows, quickly capture leads onsite, instantly sync with a CRM, and then place them into those previously mentioned workflows. Thanks for stopping by our booth!
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
NuSpark Consulting
JULY 15, 2011
Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. NuSpark Marketing is proud to offer you this scope-of-work proposal.
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