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How much does outsourced lead generation cost (vs. keeping it in house)?

ViewPoint

Tastes great, less filling—that’s not only one of the greatest campaigns ever ( AdAge says it’s 8 th on the list), it has a corollary in the sales lead generation space. By outsourcing your lead generation, qualification and nurturing activities you get better results for less cost, and I can prove my claim.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

The comment made me think about our outsourced B2B lead generation services and the way we have successfully partnered with manufacturing, technology and start-up companies to cover their markets, develop their prospects and deliver highly qualified sales opportunities to their field sales teams.

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A Healthcare Information Technology Lead Generation Success Story

ViewPoint

A recently posted success story describes PointClear’s successful collaboration with Ingenix, a $1.8 Ingenix required a lead generation and lead nurturing team with specialized knowledge of the healthcare sector and experienced professionals who could. Identify high-level decision makers in prospect companies.

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Lead Generation Best Practices Part 6: Fewer Leads Are Better

ViewPoint

With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn't more leads deliver more opportunities? In reality, just the opposite often turns out to be true.

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

ViewPoint

As an example, PointClear targets two contacts within each account location. Obviously our objective is to deliver Leads, which are ready to be turned over to sales now. Approximately 20% to 30% of leads generated are as the result of a call back or email reply. We call that state of completion a disposition.

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The 11th Question to Ask Before Buying a Marketing Automation Solution

ViewPoint

As I read the article, it occurred to me that I would add an eleventh critical question: Do you have best-practice lead generation and lead nurturing processes in place before you implement a marketing automation solution?

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The 10 most fascinating people in B2B marketing in 2016

Biznology

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. Plus, Gary is one of the nicest guys you’d ever want to meet. How satisfying.