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Fast Growth Marketing: From 0 to 500,000 Users

markempa

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.

Jigsaw 120
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Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” One of the most used platforms is e-mail marketing. Should your audience require more information, videos and subscribing to the companies mailing list could be your prospects next step. This can be done with a blog.

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Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” One of the most used platforms is e-mail marketing. Should your audience require more information, videos and subscribing to the companies mailing list could be your prospects next step. This can be done with a blog.

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Demand Generation: Content to Create a Commitment

PureB2B

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” One of the most used platforms is e-mail marketing. Should your audience require more information, videos and subscribing to the companies mailing list could be your prospects next step. This can be done with a blog.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. You need the cleanest data possible for a program that has a very high investment per person (such as a gift or high end dimensional direct mail). Expect to pay anywhere from a $0.50 Renting a B2B List. You are targeting very specific roles and/or companies.

Buy 100
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Act-On Software Stresses Ease of Use

Customer Experience Matrix

The new release is designed for marketers who want to start using the system with little or no training. The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. While some other system provide this, many marketing automation vendors rely on third-party products instead.

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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. This guarantee may vary depending on the data elements and, as an example, it is common to guarantee a 95% deliverable rate on direct mail, but not email or contact name accuracy.