Convince & Convert

FEBRUARY 5, 2010

Intentional? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. It seems the rest of us are all over the place.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 1, 2010

That certainly was not my intention. It's really fundamental marketing principles, just viewed through a modern, social media marketing prism. That certainly was not my intention. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Anyway, thanks for the post. Im Jay Baer.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. 2) B2B and B2C are really not that different, on many levels. .-= Twitter Lists Frenzy =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 11, 2010

But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. At least I can say van den Hurk PR has gone global. ;0) So, Bloomington it is. Candidly, I’m scared to death.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It was FREAKY. It was FREAKY.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Im Jay Baer.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

MAY 11, 2010

And I'm not questioning your intent so much as I'm trying to create focus. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. #YYC Im Jay Baer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. Far too many companies practice ready fire aim, and one day wake up and find the market has branded their product and services and it is not 100% accurate.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

FEBRUARY 9, 2010

The intentions are surely pure, but because of mixed agendas, wires get crossed. RT @jaybaer: The Social Impact of Friendships and Lies [link] [link] Ruder Finn Israel RT @CMM_PR Social media, trust, and the future of friendship – [link] – Great post. It’s a constant. It can be relied on 100% to do what gravity does.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article. Im Jay Baer.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article. Im Jay Baer.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Kinship creates purchase intent. Hence, the ROI of social media.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Twitter for customer service, retention, support and even marketing, offers the lion's share of benefits to brands.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

There are many other ways to discover latent intent among customers… and tap into their “hidden needs&#. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120