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How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

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The Straightforward Guide to RFIs

Hubspot

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. Request for Success.

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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

Walk into any business and shout “Who wants to help me with this request for proposal?” The solutions exist so you need to make sure your MAP can integrate with a video marketing platform. How to get started First off, find yourself a good RFP template, and tailor it to your company’s needs.

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Social Media RFP Gets An Update

Paul Gillin

One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable. About a year ago, Social Media Group published a comprehensive and intelligent template for creating requests for proposal (RFPs) for social marketing campaigns.

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17 Marketing Resolutions A/E/C Firms Should Make in 2019

Circle Studio

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

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How to Better Support Sales With Marketing Content

Pam Didner

In the B2B world, marketing creates tons of content. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. But supporting sales by providing content as a marketing person can be tricky.

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14 Marketing Resolutions A/E/C Firms Should Make in 2018

Circle Studio

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?