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Why Customer Expansion Is a Retention Strategy

Madison Logic

Accounts continuing to interact with ABM content and messaging after the sale may be ripe for cross-sell or upsell activities, while those with a drop in engagement behavior might signal that they require more nurturing. Third-party intent data is useful to identify any active competitor research that might indicate a flight risk.

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10 Winning B2B Lead Generation Strategies for 2018

Leadspace

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Offer incentive for word-of-mouth referrals. Is your site number 13 or number 2 on their journey?

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Top 12 Benefits of Lead Generation for Your Business

Inbox Insight

Their genuine endorsements through word-of-mouth and online reviews not only enhance your credibility but also expand your reach, creating a trusted cycle of brand reinforcement and attracting new leads. Research shows that 92% of consumers trust recommendations from their peers over traditional advertising.

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

Helps to avoid digital distractions & keeps the Human element of Sales intact: In an era of internet of things (IOTs), it is easier to target & retarget the prospects based on their intent-data signaling & digital footprints; however, simultaneously it is also easier for the customers to get distracted. Conclusion.

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5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

SalesIntel

SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. Nurturing leads and building relationships can increase customer loyalty and word-of-mouth referrals, which are invaluable in the B2B world. The key to this tactic is leveraging intent data to segment your strategy effectively.

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Best Growth Hack Strategies for B2B Companies

SalesIntel

So, you should incentivize their word of mouth through things like referral programs. Capture intent. Intent data enables you to identify where your prospects are in their buying journey, allowing you to target them with the right content for their buying stage.

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How to Optimize the Cost of B2B Marketing

Valasys

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing.

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