Zoominfo
MARCH 31, 2024
In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. Schuck says.
Zoominfo
JULY 25, 2023
A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. At this point, the B2B buyer knows their pain points and is actively seeking a solution. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.
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SalesIntel
MAY 13, 2024
Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. In this article, we will explore the significance of customer data and customer data management within your GTM motion. Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing.
DealSignal
AUGUST 30, 2021
With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. 1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment.
Leadspace
JUNE 21, 2017
Indeed, B2B marketers in particular have good cause to be excited about AI right now. So, as a B2B marketing or sales professional, it’s worth being mindful of the problematic manifestations of the AI hype — and how to avoid them. There are, of course, many very good reasons for that hype.
Aberdeen
MARCH 8, 2019
The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. Augment Marketing and Sales Strategy with AI. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.
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