markempa

JULY 6, 2017

The five major stages of a lead management process include the following: Lead capture – Get inquiries/leads into a centralized database for scoring, qualifying and nurturing. Lead qualification and scoring to determine readiness (Are they a fit? Are they sales-ready?). Technology Support.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

markempa

NOVEMBER 3, 2014

Here are the 5 major stages of an effective lead management process: Lead capture (Generating inquiries). Lead qualification and scoring (Are they engaged? Lead nurturing (Progressing early stage leads from interest toward purchase intent). Are they a fit? Are they sales ready?).

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

Adobe Experience Cloud Blog

MARCH 16, 2015

Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Purchase Intent : Lead Identification. Created buyer personas and journeys. Created messaging that supported the unique buyer journey for both their B2B and B2C business.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48