Intent Data Purchase ROMI Segmentation 
Valasys
JUNE 18, 2019
Geofencing is a new concept & the next big thing for marketers who wish to target their audiences based on geographical radii & wish to launch specific geo-targeted ad-campaigns with well-tailored segment-specific content strategies to boost the experiences of their buying prospects. Targeting specific niche-based audiences is easier.
Valasys
JULY 12, 2019
A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. The customers can also be segmented into clusters based on specific criteria for niche-specific targeting if required.
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Valasys
MARCH 9, 2020
Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). A predictive content strategy in-turn is based on the first & third-party intent-data. & According to a report by Loyalty360.org
Valasys
JUNE 24, 2019
The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.
Valasys
AUGUST 27, 2019
Purchase/Account Registration : These preference centers are specifically designed to be used in account registration & purchase process, email subscriptions being a typical option in this process. . According to imaginepub. Wrapping It Up. Email marketing is one of the most common & rewarding ingredients of B2B marketing.
Valasys
AUGUST 20, 2019
With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Marketing emails are often sent across a purchased list of customers or to the existing databases of customers.
Valasys
AUGUST 6, 2019
Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects. Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue.
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