Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? A Nascent and Confusing Market. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Inbox Insight

APRIL 19, 2021

This article explores the emerging applications of Content Intelligence that leverage AI and tech innovation to transcend common targeting obstacles and forge new ways of segmenting your accounts into better yielding opportunities. Why do we need to rethink ICP and customer profile data? Reading time: 4 minutes.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. I probably buy the most technology out of any buyer here at Planful. Are they accessing pricing data?

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

PureB2B

APRIL 4, 2022

Table of Contents Use Intent Data Take Advantage of Account-Based Marketing Enrich Your Data Measure Your Leads Align Your Sales and Marketing Teams Building Stronger Leads through DemandScience. Use Intent Data. As digital marketing has evolved, so has the need for improved data.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

TrustRadius Marketing

OCTOBER 3, 2022

What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey. Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. Downstream intent data is often the ideal connection. Using intent data intelligently.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

PureB2B

JUNE 16, 2022

email marketing?into A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns. Intent data sheds light on insights about customer behavior, their driving factors, and how close they are to a purchase decision.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

PureB2B

MARCH 28, 2022

As a solution provider to these types of buyers, it’s your role to not only market to them efficiently but generate a pipeline of high-quality leads to manage. Lead generation is the result of passive thought leadership and segmented marketing outreach. Intent Data. Call to Action. Landing Pages.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

Intent Data 84

Intent Data Intent Content De-duplication 84

6sense

NOVEMBER 3, 2015

a) Marketing teams use predictive intelligence to improve targeting across the spectrum of their initiatives and campaigns, from advertising and display to email nurture and web personalization. Predictive intelligence is giving B2B companies better visibility into their buyers.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Inbox Insight

NOVEMBER 3, 2023

Buyer personas : Understanding your target audience is essential in creating personalized marketing campaigns with relevant content. By defining your buyer personas, you can tailor your content marketing and messaging to resonate with your ideal customers. Here’s how to create your own successful campaigns: 1.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Top of Funnel 105

TrustRadius Marketing

OCTOBER 3, 2022

Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. Furthermore, the strength of the campaign will greatly depend on the strength of the targeting and data used. Website retargeting.

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

Heinz Marketing

JULY 9, 2021

Target your audience using audience segmentation, location-based targeting, and platform targeting. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

SalesIntel

APRIL 11, 2024

Step 2: Create a Database Once you’ve identified your ICP and TAM, you can begin accumulating contact information. Traditional data collection and capture methods can be used; however, doing so manually takes more time and increases the possibility of human mistakes. It is entirely up to you how you want to approach this.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Step 2: Create a Database Once you’ve identified your ICP and TAM, you can begin accumulating contact information. Traditional data collection and capture methods can be used; however, doing so manually takes more time and increases the possibility of human mistakes. It is entirely up to you how you want to approach this.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

PureB2B

DECEMBER 19, 2020

PurePredict functions as a bridge between all the above listed pain points; combining contact level intent, domain level consumption trends, and company social triggers through social media to provide the most accurate buying depiction.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

PurePredict functions as a bridge between all the above listed pain points; combining contact level intent, domain level consumption trends, and company social triggers through social media to provide the most accurate buying depiction.

Intent 62

Intent Analytics Work Management Marketing Management 62

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. Create high quality content that helps your potential future customers learn and informs their purchasing decision.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Metadata

MAY 21, 2024

The same one as every other B2B marketer: fill our pipeline and convert those in-market buyers to revenue. That’s what I thought, but I quickly realized I was embarking on a journey unlike any I’d been on before in my B2B marketing career—and that journey wouldn’t include LinkedIn. Spoiler: Wrong.)

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Channels B2B Marketing B2B 52