Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 114

Open Rate Marketing Automation Services Peer-to-peer Click Rate 114

Litmus

JULY 14, 2022

We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

JULY 11, 2022

HubSpot wants you! Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. iOS 15 really messed with open rates. You can now more easily view and manage payments in the CRM, HubSpot’s first step toward eliminating front-office/back office silos. Also: no plugins!

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Litmus

APRIL 18, 2024

When it comes to specific ESPs in play, Salesforce Marketing Cloud continued to dominate—it’s been one of the most popular marketing automation tools since its inception in 1999—alongside big names like MailChimp, HubSpot, and Marketo. Click here to see the full results.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Heinz Marketing

JUNE 27, 2022

For more information on the phase out of third-party cookies, check out resources from HubSpot , TechRepublic , and Terminus. Apple Mail Privacy Protection. And it prevents senders from seeing if and when you’ve opened their email. It’s called “pre-fetching” opens, and Gmail and Yahoo are doing it, too.

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Navigate the Channel

JANUARY 3, 2024

Optimize for Mobile With most email opens occurring on mobile devices, not optimizing for mobile is a serious mistake. We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every Timing and time zones matter in email delivery.

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Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65