Marketers are only using one third of their stack’s capability
Martech
AUGUST 28, 2023
Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. No one is training “Even with the marquee platforms or [relatively] new things like Drift and Bombora, no one is learning how to use those,” he said. Get MarTech!
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