Lake One

APRIL 23, 2020

By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content. When using platforms like HubSpot, you can pull in nearly every property as a personalization token within your email. Landing Pages.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Sprout Social

JULY 7, 2021

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1 Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

FEBRUARY 17, 2016

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Lead Capture Tools. Let's get converting. 1) HelloBar. 1) HelloBar. 6) LandBook.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. As you're mapping the content you use to a lead's stage in the sales cycle , you'll want to fill in that content map with the most successful content you have.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

JANUARY 15, 2015

At HubSpot, we call this "smart content.". Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. T he landing page on the left is the default landing page shown to visitors from non-U.K. 6) Use case studies on relevant landing pages.

Case Studies 28

Case Studies Case Study Sales Management Studies 28