Hubspot

MARCH 26, 2014

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Spot the Trends.

Social Marketing 28

Social Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 28

Hubspot

AUGUST 27, 2015

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. That's where lead scoring comes in.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Heinz Marketing

JANUARY 15, 2018

Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR.

Top of Funnel 61

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 61

Hubspot

FEBRUARY 7, 2012

For example, HubSpot sells inbound marketing software , so our offers focus on helping prospects with their marketing challenges. These offers help set HubSpot apart as an industry thought leader and educate prospects about the problems our software helps to solve.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

FEBRUARY 8, 2012

The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in.

Lead Ranking 28

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

JANUARY 13, 2012

Lead nurturing is a fundamental must-have for great inbound marketing. According to Gleanster Research , 50% of qualified leads aren't ready to buy. This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision.

Lead Nurturing 28

Lead Nurturing Email Campaigns Campaigns Sales Qualified Leads 28

Hubspot

NOVEMBER 25, 2015

When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Sadly, though, few people will tell you that not all of those leads are quality. If you build it, they will come.

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Lead Scoring High Quality Lead 28

Martech Advisor

NOVEMBER 26, 2019

Top 10 Sales Force Automation Tools for 2020. What is Sales Force Automation? Sales force automation is the process of automating sales activities to assist sales teams in their operations of data and lead management, opportunity tracking, and sales conversions. Lead Management.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Enterprise Management Automation 73

Hubspot

MARCH 12, 2012

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? 4) Implement a Lead Management System.

Lead Management 28

Lead Management Work Management Marketing Management Lead Ranking 28

LeanData

DECEMBER 28, 2015

Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Unbound B2B

JANUARY 11, 2023

Inbound lead generation agency Inbound lead generation, on the other hand, occurs when agencies develop strategically designed content. It is intended to attract potential leads. Content is typically the main inbound marketing weapon, such as social media advertisements, articles, and blog posts.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

LeanData

DECEMBER 28, 2015

Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Inbound Marketing: These are marketing activities designed to attract interest in your organization so that people request to learn more about your products and solutions.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LEADership

SEPTEMBER 11, 2015

Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We have previously analyzed why sales people don’t follow up on the leads provided by marketing. You also need to think about what happens if a lead does not convert. We see it and hear about it all the time.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Sales Qualified Leads 40

PureB2B

NOVEMBER 29, 2016

This erratic buyer behavior has made it all the more important to use marketing automation tools that allow us to adapt and respond to buying triggers in an appropriate and timely manner. The Benefits of Utilizing Marketing Automation Tools. Improved lead management and nurturing. Marketing and sales alignment.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

This erratic buyer behavior has made it all the more important to use marketing automation tools that allow us to adapt and respond to buying triggers in an appropriate and timely manner. The Benefits of Utilizing Marketing Automation Tools. Improved lead management and nurturing. Marketing and sales alignment.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SnapApp

APRIL 25, 2018

Manager, Inbound Marketing. . . R achel is the Senior Manager, Inbound Marketing at Stack Overflow. What's your biggest challenge as a B2B tech marketer? . What's your biggest challenge as a B2B tech marketer? . Manager of Content Strategy. . . Rachel Ferrigno. Jami Oetting.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Marketing Insider Group

SEPTEMBER 30, 2010

The author suggests we focus on true Win-Loss analyses to determine what causes us to lose deals and at which stage of the sales cycle. Then work with sales to fill those gaps in content and process. Another idea (got it from HubSpot) was to setup an SLA between sales and marketing. — It just does.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

SnapApp

APRIL 25, 2018

Manager, Inbound Marketing. R achel is the Senior Manager, Inbound Marketing at Stack Overflow. What’s your biggest challenge as a B2B tech marketer? What’s your biggest challenge as a B2B tech marketer? Manager of Content Strategy. Rachel Ferrigno. S tack Overflow | Sr.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91