Single Grain

OCTOBER 6, 2020

I chose to use only data from the Single Grain blog, as this ensures that all blogs were updated under the same guidelines and reduces variables in the data. Here are the Single Grain updating guidelines: Rewrite the intro and conclusion. Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

FEBRUARY 19, 2020

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. Voice Search Is Changing the SEO Game.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Single Grain

APRIL 21, 2023

If your ads have a low Quality Score , they may not appear at the top of the SERPs or even at all. You can also use long-tail keywords that are more specific and targeted to your audience. This also means that users are more likely to engage with your ads and your brand. This can result in lower CTRs and fewer conversions.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

ClearVoice

JUNE 21, 2022

Training and onboarding: What are your content guidelines and are there resources that can help your content team (i.e. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. Ongoing SERP reporting. templates, proofreading tool, etc.).

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Content Standard

AUGUST 9, 2023

Secondly, what happens when search engine algorithms and search engine results pages (SERPs) incorporate generative AI? Search algorithms do continue to prioritize high-quality content catered to user needs while devaluing low-quality, keyword-focused content written for SERPs. In this section, I’ll unpack both.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Anteriad

APRIL 25, 2023

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. Long tail keywords are easier to rank for but have less search volume.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. Long tail keywords are easier to rank for but have less search volume.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84