seo.co

MARCH 22, 2021

When your site ranks in the search engine results pages (SERPS) for certain keywords and phrases, you’ll drive targeted traffic to your website from users who click on your links. You can certainly generate traffic from content marketing , but you won’t get anywhere near as much traffic as you can generate by ranking high in the SERPs.

Lead Scoring 113

Lead Scoring Lead Ranking De-duplication Long Tail Marketing 113

Single Grain

OCTOBER 27, 2020

Even if they aren’t direct competition for immediate customers (a dentist office in Denver versus yours in Manhattan), they can still be considered industry competitors who can give you insight on smart strategies, or they might be hitting the top spots for the long-tail keywords you want to target. Organic Keyword Research.

Paid Content 136

Paid Content Research Acquisitions Lead Ranking 136

Single Grain

NOVEMBER 20, 2020

Nothing much has changed since the launch of Google, as the majority of Internet users don’t go past the first page : This is why the role of content optimization is so important: It helps improve the relevancy of your content, defeat similar content produced by your competitors, and get your blog post on the first page of the SERPs.

Optimization 145

Optimization Lead Ranking Lead Scoring Content 145

seo.co

OCTOBER 4, 2021

Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? For example, many booking agencies would keyword stuff their webpage footers with phrases like “cheap hotels paris” or “cheap hotels nyc” just to increase their SERP ranking. have been in the business for a long time.

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Conductor

JULY 20, 2022

Pro tip: E-A-T, which stands for e xpertise, a uthority, and t rustworthiness, is a part of Google’s search quality rating guidelines. Long-tail keywords are searches that tend to be three or more words in length. Keep E-A-T in mind as you’re creating new content to drive higher rankings.

Service 122

Service Tips Planning Lead Scoring 122

Single Grain

FEBRUARY 3, 2024

From understanding Google’s guidelines to the common mistakes most people make to the winning formula for better CTRs, this article aims to equip you with the knowledge to transform your meta descriptions into powerful tools for online success. Seems easy enough, right? Just sum up the post or page.

Traffic 102

Traffic Work Management Click Rate CTR 102

Content Marketing Institute

JULY 17, 2018

But it made the move to primarily use mobile index for search engine result pages (SERPS) because people increasingly search for content on their mobile devices more than on their desktops. Will we see some symbol in the SERPs? It could violate scores of mobile-friendly guidelines and still be a mobile website.@Google

SEO 107

SEO Mobile Marketing SERP Keywords 107

seo.co

FEBRUARY 15, 2021

If you want your website to be discoverable by an international audience, you must optimize it according to Google’s guidelines. Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches. You can check this by looking at the SERPs for the keywords you’re targeting. Choose A Domain.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JUNE 12, 2018

This is great news if you regularly use a home assistant device, but bad news if you're a publisher looking to capture organic traffic from multiple long-tail keywords with a single, comprehensive piece of content. Featured snippets and other on-page search features are taking a toll on CTR from SERPs.

Traffic 78

Traffic Hubspot Lead Ranking SERP 78

Scoop.it

JULY 28, 2022

Also, check the monthly search volume for selected keywords and consider SERP features while choosing keywords. Consider using tools to speed up your site and secure it to improve SERP ranking (a safe website is a reliable one). Decide what type of content you need and your guidelines before reaching out to writers.

SEO 119

SEO Lead Scoring Lead Ranking Content 119

Content Standard

AUGUST 9, 2023

Secondly, what happens when search engine algorithms and search engine results pages (SERPs) incorporate generative AI? Search algorithms do continue to prioritize high-quality content catered to user needs while devaluing low-quality, keyword-focused content written for SERPs. In this section, I’ll unpack both.

Marketing AI 98

Marketing AI Lead Ranking Generation Branding 98

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. Thankfully, TikTok shares their guidelines for what they use to recommend content. What does TikTok look for in ranking content?

SEO 110

SEO Keywords Long Tail Marketing Guidelines 110

EMagine B2B Blog

APRIL 29, 2019

I would suggest looking for the “low hanging fruit”, long-tail keywords or keywords with lower search volume. Long-tail keywords tend to be longer, lower search volume keywords that can be easier to rank for and are typically more specific to your target market. It may or may not equal the page title. Be easy to read.

SEO 88

SEO Practices Best Practices Top of Funnel 88

seo.co

MAY 16, 2021

The low-hanging fruit often includes long tail keywords like the 8-word phrase that wasn’t provided in Google’s Keyword Planning tool. Ranking high in the search engine results pages (SERPS) only matters if users click on your link. How do you get users to click on your link in the SERPs? Effective copy.

Paid Content 112

Paid Content SEO CMS Development SERP 112

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Directive Agency

OCTOBER 21, 2016

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. Originally Google only functioned with each of these search silos as separate SERPs. With the primary SERP being categorized under “web” instead of “all.”

Organization 63

Organization SEM Campaigns PPC 63

Optinmonster

APRIL 12, 2024

Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). Organic Search : The process of obtaining natural placements on search engine results pages (SERPs) without paying for ad placement. They’re generally referred to as SERP features.

Paid Content 108

Paid Content SEO Lead Ranking Lead Scoring 108

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Actionable takeaway : Add video schema markup to videos hosted on your website in order to improve the likelihood your videos will appear as a video snippet on SERPs. video schema markup.

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

Moz

SEPTEMBER 21, 2020

If you're using your video for social media posts, shorten the video into multiple parts to be distributed across each platform (and make sure they’re built to match each platform's guidelines ). If you have a 10-minute-long video, it can be transcribed into a 2,500-word blog that takes about 10-15 minutes to read.

SEO 85

SEO Top of Funnel SERP Content 85

ClearVoice

AUGUST 27, 2019

If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. These days you need to be executing on the full package if you expect to play in a competitive SERP! Keywords have long been the focus of many digital marketers.

De-duplication 92

De-duplication Tactics SEO PageRank 92

SugarCRM

OCTOBER 8, 2015

SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). For example, think about keywords.

SEO 50

SEO PageRank Lead Scoring Lead Ranking 50

Brightedge

SEPTEMBER 25, 2024

Notably, the data now indicates that Google is incorporating more organic results into these citations, specifically pulling from lower-ranked results in the SERPs to leverage relevant but less prominent links more effectively. This insight also suggests AI Overviews do have some nuances that separate them from organic results.

AIO 52

AIO eCommerce Domain Comparison 52

Contently

MARCH 22, 2024

While every organization has challenges unique to its industry, there are some guidelines everyone can follow to create SEO-driven content. Incorporate short-tail keywords (furniture) and long-tail keywords (early American furniture) into your SEO editorial strategy. This helps your content gain recognition on SERPs.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Hubspot

AUGUST 7, 2018

If you’re not quite there yet, the best thing to do is to target long-tail , low-volume keywords with minimal keyword difficulty (<50) — we’re talking 200-1000 MSV. Check out the related searches section on search engine results pages (SERPs). Let’s dive into some guidelines for sharing content on various platforms.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

seo.co

MARCH 25, 2022

Something like 2-6 internal links per 1,000 words of content is a good ratio to shoot for, though these guidelines are dependent on context; if you have lots of statistics to cite, include as many internal links as are necessary. Secondary and long-tail keywords.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Your business may also be changing. Alternatives: Ahrefs, Moz.

Traffic 95

Traffic SEO Long Tail Marketing Lead Scoring 95

Brightedge

JULY 26, 2022

Utilizing influencers in your marketing strategy is beneficial to your site’s engagement, ranking in the SERPs through a natural off-site strategy, and ensuring customers trust your brand. This all leads toward improving your “E.A.T” (expertise, authority, trustworthiness), a very important part of Google’s ranking guidelines.

SEO 64

SEO Marketing Budget Creation Marketing Budget Budget Programs 64

Moz

OCTOBER 18, 2020

If you’re using accurate rank tracking and see that you rank #5 for a popular keyword in your target market BUT three of the listings above you are violating Google My Business guidelines , getting those listings updated or removed (depending on the violation) would move you up three spots. Phil Rozek: Health and Wellness Services.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Single Grain

DECEMBER 20, 2023

It defines each page’s structure, content elements and formatting guidelines to ensure consistency and efficiency in content creation. Programmatic SEO keyword research , in contrast, focuses on low-search-volume, low-competition keywords , specifically targeting long-tail keywords with three or more words.

SEO 52

SEO Long Tail Marketing Keywords Content 52

Valasys

MARCH 17, 2023

Since the 2018 medic update, the term EAT has been frequently mentioned in the Google Quality Rater Guidelines. Cut-rate organic CTR Since Google introduced various SERP features that offer direct answers to users’ queries, there has been a noticeable decline in CTR.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Orange Owl Blog

FEBRUARY 7, 2025

SEO, or Search Engine Optimization, involves improving a website’s visibility on search engine results pages (SERPs). B2B companies should tailor their content to natural language and long-tail keywords to capture voice search traffic. Stick to white hat SEO practices that align with search engine guidelines.

Paid Content 52

Paid Content Paid Search Agency SEO Companies 52

Orange Owl Blog

FEBRUARY 7, 2025

High-quality backlinks can help improve your site’s ranking and visibility in search engine results pages (SERPs). High-quality backlinks from authoritative sites can boost your website’s position in SERPs. Best Practices : Follow Guidelines : Adhere to the guest blogs content guidelines and submission process.

Paid Search Agency 52

Paid Search Agency Ad Building Companies Lead Scoring 52

seo.co

JANUARY 3, 2021

Brand guidelines. The final cornerstone is a clear set of brand guidelines. These guidelines ensure consistency in your marketing, regardless of the medium. In doing so, you increase your chances of being featured prominently in search engine results pages, also known as SERPs. Proper keyword research. Content creation.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

seo.co

DECEMBER 31, 2020

While there could be any number of explanations as to why a website fails to move up in the search engine results pages (SERPs) or generate visibility for specific search terms, it often comes down to an issue of quality. Instead, you’re looking for long-tail, semantic keywords that can be naturally injected into your copy.

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

Orange Owl Blog

FEBRUARY 7, 2025

Off-Page SEO Off-page SEO, on the other hand, involves actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Websites with high-quality backlinks tend to rank higher on search engine results pages (SERPs). This can improve the linked sites domain authority and rankings in SERPs.

SEO 52

SEO Paid Search Agency Lead Ranking Lead Scoring 52