Marketing Insider Group

AUGUST 10, 2020

What type of measurements do you have in place and how is that supported by regular governance and reviews with stakeholders? Have you successfully measured the return of marketing investment (ROMI) of your ABM programs? Q: Modern Marketing requires “measurements that matter” and ABM is certainly not unique.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Buzz Marketing for Technology

NOVEMBER 17, 2011

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Very cool stuff Romi; thanks for sharing all of this and I will be sure to watch Metavana with great interest!

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Marketing Insider Group

FEBRUARY 13, 2023

The majority (72 percent) saw higher Marketing ROI (ROMI) with ABM and most (66 percent) experienced improvement in sales and marketing alignment. The business impact of ABM continues to be impressive: 90 percent of those surveyed experienced an uplift of engagement, 84 percent growth in pipeline, and 77 percent growth in revenue.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Marketing Insider Group

NOVEMBER 10, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. And once they are on board make sure that your marketing efforts are aligned with their data leadership and supported by proper governance.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Buzz Marketing for Technology

MAY 11, 2017

Business users in organizations are governed by entirely different imperatives than IT teams are. while IT is chartered with issues of security, governance, compliance (and at times control) that if applied in the canonical methodology, are antagonistic to the time-based agility that has come to define modern business.

Digital Transformation 188

Digital Transformation ROMI Business Barriers 188

Televerde

NOVEMBER 3, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. And once they are on board make sure that your marketing efforts are aligned with their data leadership and supported by proper governance.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40