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Crimson Marketing

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Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Your Website. Take your fill. News Articles .

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20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. B2B companies that blog generate 67% more leads than those that don’t. Videos on landing pages increase conversion by 86%. PR: 73% of reporters think press releases should include images.

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How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA.

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How To Create Killer Content With Google Analytics

Crimson Marketing

Lead Generation. “By using Google Analytics’ ‘Traffic Sources’ option, and viewing the ‘Organic Search’ data, you can view the top referring search terms that drove Web traffic to your site.” Lead Generation. Key metrics you want to be able to measure are: Brand Awareness.

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Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Your Website. Take your fill. News Articles .