Hubspot

OCTOBER 26, 2022

Learn how to communicate with gatekeepers. It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? And how can you ensure your efforts are as effective as possible? And how can you ensure your efforts are as effective as possible? What is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Hubspot

AUGUST 10, 2020

It means being comfortable communicating with your prospects, customers, and peers in a variety of scenarios. What does it really take to be successful in sales? Well, the answer to that question largely depends on what your definition of success is. For some reps, attaining their quota each month means they’re crushing it.

Work Management 99

Work Management Marketing Management Peer-to-peer Cross-Selling 99

Hubspot

AUGUST 11, 2019

HubSpot research shows 40% of salespeople view prospecting as the most difficult part of their jobs. In many ways, this makes prospecting easier -- but the budgets, stakeholders, and gatekeepers you encounter throughout the sales cycle can make finding the right B2B leads that much more important. Find your favorites below.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Hubspot

APRIL 4, 2018

A recent study from Google found that teenagers want brands to be "a representation of their values, their expectations of themselves and their peers.”. A recent study from Google found that teenagers want brands to be "a representation of their values, their expectations of themselves and their peers.”. I admit it. It's tough.

Work Management 76

Work Management Marketing Management Planning Paid Search Agency 76

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Inbox Insight

APRIL 5, 2019

Coordinator/Gatekeeper. One main obstacle identified was the neglect to factor all the different members of the decision making unit (DMU) into your B2B marketing segmentation strategy. The Harvard Business Review estimates that “ the number of people involved in B2B solutions purchases has climbed from an average of 5.4 two years ago to 6.8

Work Management 61

Work Management Peer-to-peer Marketing Management B2B Thought Leadership 61

SalesIntel

AUGUST 16, 2023

ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. However, the industry is changing. Why Businesses Switch Over to Competitors of ZoomInfo 1.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52