Act-On
APRIL 10, 2024
Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit.
Sword and the Script | B2B
MAY 30, 2023
The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using.
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B2B Marketing Directions
OCTOBER 20, 2019
Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses from 342 marketing executives in North America and the U.K. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting.
Webbiquity
NOVEMBER 29, 2022
According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. It enhances your brand’s overall NPS score.
chiefmartech
NOVEMBER 26, 2017
Gartner recently released their CMO Spend Survey 2017-2018. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% ” Marketing is still seen a relatively elastic expense. .”
Act-On
SEPTEMBER 25, 2023
Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution. Content marketers who strategically produce content across the lifecycle (including sales enablement materials). Sales doesn’t follow up—we worked hard to get those leads!”
Porch Group Media
SEPTEMBER 9, 2020
Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. This varied slightly for B2C and B2B marketers.
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