Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

A Case for Transformation

Act-On

It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketingAt Act-On, we’re dedicated students and scholars of transformation.

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Modern Marketing

One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

Modern Marketing

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. The Oracle Marketing Cloud has thrived in this environment.

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report

Modern Marketing

Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision.

Three Key Takeaways from Gartner's New CMO Survey

B2B Marketing Directions

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses from 342 marketing executives in North America and the U.K. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5%

Marketing Automation Done Right

Salesfusion

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Marketing Automation “Gotchas”

Salesfusion

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020.

How to Overcome Disparate Data Challenges with Marketing Automation

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Greg Dorban , Head of Inbound Marketing at Ledger Bennet, a specialist B2B agency. One of the biggest challenges facing modern marketers is the data management. Marketing automation provides a powerful resource.

By: Marketing automation vendor Selligent ranked by Gartner, goes US

i-Scoop

[…] Content marketing strategy […

Who Cares About Marketing Automation?

Salesfusion

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

So, You Want to Implement Marketing Automation…

Salesfusion

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

3 Reasons Why Small Businesses Need Marketing Automation

Sharpspring

You’ve heard it before: Marketing automation helps businesses grow. The New Age of Marketing . Gartner predicts that by 2020 a full 85% of consumers will manage their customer relationship without talking to a human. Knowledge is power, especially for marketers.

14 Marketing Automation Benefits for 2014

Salesfusion

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.

3 Marketing Automation Tools That Cut the Noise and Signal Performance

SmartBug Media

The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. We’ll take a look at some of the top digital marketing tools out there today and key features they include. The #1 Inbound Marketing Platform.

A Case for Marketing Automation

Salesfusion

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

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The Top Marketing Automation Posts of 2013

Marketo

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Marketing Automation 101 by Jon Miller, Marketo. #1 1 in Marketing Automation, #2 in the Overall Contest.

Integrated Marketing Automation Cures Painful Headache for Adaptive Computing

Marketing Action

The company is well-known for technological excellence, and was included in Gartner’s “Cool Vendors in Cloud Management, 2013” list. No matter how terrific your product may be, you still have to market it with skill and finesse. Marketing Automation marketing automation

I Predicted Marketing Automation and it Changed Everything – Here’s My Next Big Prediction

Engagio

Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. It’s time for marketers to adjust the sails. Chapter One: Marketing’s First Shift.

Salesfusion Raises Marketing Automation Bar with Predictive Lead Scoring

Salesfusion

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation

Salesfusion

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

The Top Marketing Automation Posts of 2013

Marketo

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Marketing Automation 101 by Jon Miller, Marketo. #1 1 in Marketing Automation, #2 in the Overall Contest.

21 Stats You Need to Know About Marketing Automation

SnapApp

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. Gartner. .

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Best Events in 2020 to Improve Your Marketing Automation Game

TrustRadius Marketing

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? Marketing events are an excellent opportunity to learn about the latest trends, technology and big ideas across industries. IMPACT/Digital Sales and Marketing World.

Gartner: Business Will Control 90% of Tech Spending - Are you Ready?

The ROI Guy

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Moreover, by the end of this decade Gartner is predicting businesses will control a whopping 90 percent of technology spend.

4 Ways to Make the Most of Your Marketing Automation System’s Capabilities

Marketing Action

According to SiriusDecisions, 85 percent of marketing automation users are not using the technology to its fullest potential.* The Potential of Customer Lifecycle Marketing. They are the same kind of automated process; the main difference is the messaging and the timing.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position.

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Seven Tips to Make Your Marketing Automation Stick

Salesfusion

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field.

New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers

6sense

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” Surprisingly, the appetite for predictive intelligence is fueled by the success of inbound and content marketing efforts, not their failure.

Hype Cycle Marketing: Having the means for its own ambitions

Exo B2B

Recently, the technology watchdog firm, Gartner, published its famous “Hype Cycle” on marketing-related technologies or, if you prefer, “martech” In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology.

The right ingredients for an effective marketing automation

Exo B2B

In the fantastic world of marketing, the heavy trend that has been imposed in recent years is undoubtedly marketing automation! Whether you’re talking about customer experience, digital marketing and many more, if you don’t consider it, you may encounter some issues.

Interactive Content, Marketing Automation, and the Engagement Economy

SnapApp

With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way. What Works Today in Marketing.

25 Jaw-Dropping Marketing Automation Stats [Data]

Hubspot

Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. The Marketing Automation Industry.

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B2B Marketing Automation Report Is Ready.My Web Site, Not So Much

Customer Experience Matrix

The good news is, my new B2B Marketing Automation report (more formally: the Vendor Selection Tool, or VEST) is now available. The industry matrix puts leads at the top right, where God and Gartner evidently intended them to be, and cleverly named other groups everywhere else. software selection vendor evaluation demand generation b2b marketing automation

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