Circle Studio

NOVEMBER 24, 2020

SEO and SEM. Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. Keyword searches and topics expressing high interest could be gathered at the account level and then retargeted based on interests of that end user.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Navigate the Channel

JUNE 17, 2022

It all comes down to the buyer’s journey and keywords for SEO. In B2B, around 95 percent of the journey happens online, according to Gartner , but every journey is persona specific. Evaluate Keyword Relation to Journey. What keywords do people use at these three stages? Not necessarily. Content Type.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Are you confusing the search engine robots because your keywords aren’t clear and obvious? Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile. Howard Sewell Recommends.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

WebMarketCentral

JULY 23, 2009

While I don't have a large data set here, based on the accounts I manage searches are down roughly 25%; that is, with the same set of keywords, impression volume is off by a quarter over the past year. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Martech Advisor

MARCH 30, 2020

Keyword research and the keyword match types. The book then covers the importance of keywords, links, and content and nine key types of pages you should know about. It is written by Matthew Dixon, Nick Toman, and Rick DeLisi based on their research at CEB, a subsidiary of Gartner. Geography and location. Ad extensions.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140