article thumbnail

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. This is especially true as “zero-click searches” become more prevalent and as Google continually evolves toward being “mobile-first” and voice search driven. So why is all this happening? SEO Consideration.

SERP 295
article thumbnail

SERP Features in 2019: The Complete Guide

KoMarketing Associates

Often appears for question-based searches or queries that have informational intent (top-of-funnel searches). Information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). Featured Snippets (Answer Box). SEO Consideration.

SERP 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 110
article thumbnail

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media?

article thumbnail

What It Means to Get Branded Content Right

Content Marketing Institute

They make the experience entertaining, valuable, and memorable for viewers: Branded content campaigns excel when it comes to capturing audience interest, but they also are well-suited to contributing to lower-funnel goals. And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption.

article thumbnail

How to use Data to improve B2B Personalization in 2020

Valasys

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic.

article thumbnail

Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. to expand your acquisition funnel beyond Google. Provide value. Keep it short. It's just too dangerous to be worth it.