Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

Trends 52

Trends Advertising Agencies Planning Cable 52

Vidyard

MARCH 23, 2021

Research Your Target Audience for Video 4. You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

OCTOBER 27, 2019

Research Your Target Audience for Video 4. You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Watch and Learn. Starting from scratch? No need to worry.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Optinmonster

SEPTEMBER 5, 2022

They’re called optins because they are incentives for people to opt into your email list. Email matters because you must have a way to capture website traffic and bring those visitors into your sales funnel. You don’t have to fight for short-lived attention on social media or pay for expensive advertising. Floating bars.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Unbounce

DECEMBER 3, 2019

Source: Advertising is Inception (SlideShare). Not only does Google’s advertising network reach 90% of internet users , but the cost can also be pennies on the dollar compared to other platforms (like social). This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service.

Paid Content 126

Paid Content Traffic Google High Quality Lead 126

Directive Agency

JULY 26, 2017

They’re browsing and researching and learning and evaluating. This is like your sales funnel laid out horizontally. This is like your sales funnel laid out horizontally. Top of the Funnel: Customers find new brands through social (recommendations from peers), ‘generic paid search’ around product categories, and display ads.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social. What has 2018 seen?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101