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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

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4 Ways to Nurture Prospect Relationships and Close More Deals

Oktopost

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

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3 Key Ingredients for Marketers to Provide Content that Sales Reps Love

Scoop.it

Because many organizations don’t understand why sales reps need content and what types of content to provide them to help them win more deals. According to Forrester , 62% of buyers prefer to finalize their list of vendors or even decide on a solution based solely on digital content they consume. Why is this number so low?

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Buying group marketing: The next evolution of ABM

Martech

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. Customers don’t care whether the communication comes from marketing or sales, says Methananda, they just want a “holistic experience.”

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Understanding the ROI of Sprout Social

Sprout Social

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. The ROI of social media management Social media is a vast and sprawling ecosystem. in savings.

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How to Generate Leads with Your Digital Marketing

SmartBug Media

As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads. Social media can be a powerful channel for lead generation. This ad format allows contacts to submit their information without ever leaving Facebook.