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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Here’s a striking revelation: Despite all respondents making plans to adopt AI, only half were able to choose the correct definition for both predictive and generative AI when presented with both side by side. See Gartner’s top picks for customer data platforms Read the research on what ranks #1 — and why.

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MarTech Conference: Chief Marketing Technology Officers Come Out and Play

Customer Experience Matrix

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

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How to Create a Successful B2B Sales Experience

SalesIntel

B2B selling experience encompasses how businesses market and sell their products or services to other businesses. According to a Gartner study , the typical buying group for a complex B2B solution involves 6 to 10 decision-makers. What is B2B Selling Experience? Decision-Making: B2B buying involves multiple decision-makers.

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Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

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Frugalnomics in Full Effect: Forrester and Gartner Downgrade IT Spending Outlook

The ROI Guy

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Gartner's View: Timid Growth for Next Five Years According to Gartner's latest projections, global enterprise spending on IT should increase 3.1%in

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2021 State of the Top 25 Content Marketing Events

nDash

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021. 1: PubCon 2021.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. vendor performance data based on user feedback. CIO Forums.