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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition.

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Essential Market Research Techniques to Create an Effective Marketing Strategy

Albacross

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

Furthermore with the increasing use of the internet for buying and researching products and services, you need to bear in mind that you’re not just competing with your immediate neighbours, but also those online. Knowing your competitors means more than simply researching what’s already out there.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

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How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

So anytime I see a cheese store, I'll go in and sample everything … for research, obviously. Although I'd never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts … more on that below). Focus groups. Product intelligence. Interviews.

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What is Marketing Intelligence?

TrustRadius Marketing

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. In broad terms, there are two main methods that researchers use to collect marketing data. Self-Discovery. It’s hard to excel at anything without knowing what you do best.

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How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. While each selling angle meets the buyer’s pain points a different way, the USP is what you lead with—it’s the bleeding neck problem you’re solving and you’ve got research and data to back that up.

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