21 Tips & Other Impressions from the Marketo User Summit
The Point
OCTOBER 14, 2010
Reducing the number of fields on a PPC landing page from 9 fields to 5 increased the conversion (click to lead) rate by 35%. Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Not all Web behavior is created equal.
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