Remove webinars
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21 Tips & Other Impressions from the Marketo User Summit

The Point

Reducing the number of fields on a PPC landing page from 9 fields to 5 increased the conversion (click to lead) rate by 35%. Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Not all Web behavior is created equal.

Marketo 100
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Six Videos Every SaaS Company Needs

Golden Spiral

But, less than three-fourths of B2B marketing companies actually use video and only 30% say it is key to their growth and success — last on a list with blogs, email, social media, eBooks, events, and webinars. Skepticism: Perhaps you read the Wall Street Journal article about how Facebook overestimated video viewership for two years.

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how to use social media - lessons from ama digital conference

The Effective Marketer

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Trade show. New YouTube video that goes viral.

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14 Ways Your Small Business Can Attract B2B Clients

BenchmarkONE

Invest in building brand awareness with webinars and guest-contributed content. Use Facebook and SEO for Local Businesses. While Facebook advertising and SEO for the mass market can be tricky business, even for seasoned pros, it’s an incredibly lucrative and cost-effective technique for local businesses. to attract attention.

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Content SEO

Online Marketing Institute

Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage. I've seen something similar used to categorize (and test) PPC target phrases. have used this with success and it works great judy seiler Great to know!

SEO 40