21 Tips & Other Impressions from the Marketo User Summit
The Point
OCTOBER 14, 2010
For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.
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