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Interview with Mark Schaefer

Onalytica B2B

In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. The most influential person in my professional life has been Peter Drucker.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. And that person has a name, a face and probably a LinkedIn account. But only in that it allows for a much more personal connection between people and those they wish to communicate with. You're a P2P marketer. People are.

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6 social media marketers on the future of social messaging

Sprout Social

When you can interact with a brand via apps like Twitter, you feel like they are a real person and that you have a real relationship. Human agents add a touch of personalization that consumers crave (and they want this connection to happen sooner rather than later). Consumers can now purchase clothes on Instagram, Facebook and TikTok.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Because Blockstack’s network is built on blockchain-verified signatures, your personal data remains with you instead of existing on servers owned by your application.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

This tool helps you unify brand messaging across multiple touchpoints through content personalization. They specialize in voice and video calls as well as cross-channel personalized messaging. Managed service providers can also use Adobe to manage websites for their customers. Here are the available features for each plan.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Then use audience targeting and Facebook ads to get people to see it and sign up.”. Get Personal.