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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. Working from home, prospects became more difficult to reach, and businesses had to find new ways to cut through and engage with people on a personal level.

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MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

Create personalized content. Our sales team is prioritizing their day-to-day according to accounts in-market, marketing is personalizing at scale — which was nearly impossible before 6sense. Personalizing cuts through the clutter. We live in a P2P world. Inform go-to-market strategy. Arm sales development teams.

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Interview with Mark Schaefer

Onalytica B2B

In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. The most influential person in my professional life has been Peter Drucker.

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Never waste a crisis

Varicent

This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group. We’re creating a new deal desk where things are automatically approved so it’s faster for reps to get deals in the door. Learn how to get the most out of every lead and every dollar of marketing spend.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

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6 social media marketers on the future of social messaging

Sprout Social

When you can interact with a brand via apps like Twitter, you feel like they are a real person and that you have a real relationship. Human agents add a touch of personalization that consumers crave (and they want this connection to happen sooner rather than later). It just builds so much trust and casual familiarity.

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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

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