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A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

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What is a Touchpoint, and How Can You Use It to Boost Sales?

Televerde

So, you want to focus on these channels to make the best impression and encourage customers to move through the sales funnel. Paid Advertisements. Paid advertisements are a quick way to boost your sales online. The following few touchpoints move consumers through the sales funnel until they make a purchasing decision.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Squandering the trade show leads isn’t a wise idea. For me, that means thinking about the customer experience you REALLY want to portray.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year. We want programmatic advertising—even if we’re not sure what that is. We want programmatic advertising—even if we’re not sure what that is. 8 Stats About B2B Marketing Budgets and Spending. And now, the stats!

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Exhibiting at an upcoming trade show?

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What Does Marketing No Longer Do for B2B Companies [VIDEO]

Directive Agency

I think we spend so much time focusing on “ what does marketing do ” that we have forgotten to talk about what doesn’t work anymore. Subscribe on YouTube! One of the things that we see not working for B2B advertising is display ads. Social Advertising. What does marketing no longer do for B2B companies?