article thumbnail

What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

article thumbnail

6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

There are two key ways your team can deliver content in a virtual event setting: Live webinars: These are presented in real-time directly on the virtual event platform , rather than being previously produced and streamed during the event. You can use these tools during live presentations as well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Event Branding? + 5 Examples to Inspire You

Hubspot

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

article thumbnail

How to Get a Motivational Speaker to Add Pizzazz to Your Event

Marketing Insider Group

Ensure a Memorable Experience with Targeted Marketing to Build Interest. Before the Event. Make sure that you have filled every seat in the auditorium with a targeted, intensive marketing campaign well before your event. At the Event. Use social media to engage with your target audience.

article thumbnail

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Don’t forget to include it on all relevant social posts across your platforms and on any physical promotional materials such as bags, t-shirts, posters, and presentation templates. • One idea is to run a limited prize draw to encourage users to buy an event ticket with the chance to win some swag.

article thumbnail

Event Sponsorship in 2021: What It Looks Like and How to Capitalize On It

SpotMe Blog

Merchandise. There are plenty of situations where sponsorship may be a little unrelated, but most of the time, event sponsors align with the subject matter of the event to encourage greater attendance from a wider audience. Take Event Sponsorship Opportunities to the Next Level With a Robust Virtual Event Platform.

article thumbnail

16 Event Email Templates to Drive Attendance & Increase Engagement in 2021

SpotMe Blog

If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI. Even though email has been used in event marketing for over 40 years , it’s still quite a force. Let’s dig into the best practices, plus 16 amazing templates for event registrations. Group rates.