Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. Lead capture, analysis and follow-up.

Trade Show 163

Trade Show Product Planning Intent Data 163

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. It’s important to do some research on the event organizer before the event. Pre-event marketing from the webinar organizer was not strong.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Lead Liaison

JULY 18, 2019

Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™ In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. About Lead Liaison.

Lead Liaison 48

Lead Liaison Trade Show Lead Capture Resources 48

Lead Liaison

APRIL 8, 2019

The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business. We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 132

ROI B2B Thought Leadership Top of Funnel Thought Leadership 132

Martech

SEPTEMBER 21, 2021

Today, marketing automation is one of the core activities of a marketing department — whether for a small local business or a large consumer or B2B enterprise. What do marketing automation tools do? Lead management. Lead management comprises three functions: lead capture, lead scoring and lead nurturing.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Lead Liaison

FEBRUARY 12, 2019

s ability to be a holistic solution, from form customization and lead capture, to distributing and following up with the lead while interest is still at its peak, to sending the lead on to CRMs and marketing automation platforms.

Lead Liaison 48

Lead Liaison Lead Ranking Marketing Automation Services Marketing Management 48